2010 Harley-Davidson Edition F-150 Revealed

Custom truck outshines predecessors

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Unveiled at the Chicago Auto Show this week, the 2010 Harley-Davidson Ford F-150 is officially the first Harley-Davidson edition truck to be constructed from the award-winning 2009 F-150 chassis.

This niche market co-branding exercise marks the 14th Harley-Davidson edition of an F-Series truck dating back to 2000. The collaboration between these two companies has produced eight F-150 models, as well as six Super Duty F-250, F-350, and in 2009, the first Harley-Davidson F-450 edition truck.

While the original HD Edition F-150 was differentiated from other models little more than in paint color, badging and price tag, the 2010 model takes a bold step forward by combining Harley styling to the truck, most notably in the interior.

“The theme of the seats were designed to resemble a Harley biker jacket,” said Patrick Schiavone, design director of the project. For instance, seat backs feature ribbed leather treatments, engraved Harley-Davidson button snaps and even zippered map pockets featuring zippers identical to those on Harley jackets. The center console also features a l imited-edition serialization plate identifying each model as authentic.

So instead of simply getting a black F-150 with some chrome badges slapped on, which you could easily have done yourself, the 2010 Harley-Davidson Ford F-150 is a truly distinctive ride that incorporates elements from the most famous motorcycle brand in the world.

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